Dear designer,
think about the last time you entered a lift.
Did you feel welcomed?
Did you think that this confined space
provided insight into the building
and perhaps
even the people using it?
Was it dull, or inspiring?
Did it encourage communication,
spark something new,
or even prompt an elevator pitch?
Lifts should do that;
because people need to do that.

Now, how about designing
this pillow-cushioned
meeting-room lift?